Saf is working towards a different kind of clothing industry. We think that what is exceptional today should be the norm tomorrow. We aspire to lead by example, promoting environmentally and socially sound practices across the industry.
Tackling child labour
Unfortunately there are millions of children across the world involved in harmful child labour in the cotton and clothing industries. Saf wants to join forces with others and put a stop to this. We’re working in partnership and investing back into the cotton producer and manufacturer communities where Saf clothing is made, with a special mission to support children who have been affected by child labour. More information about Saf projects is coming soon.
If you would like to find out more about harmful child labour and how you can take action to tackle it you can visit:
www.everychild.org.uk
Minimising our environmental impact
Saf aims to minimise the negative environmental impact of our clothing and our business in every way we can. As well as using organic and environmentally friendly production methods we use environmentally friendly packaging wherever possible.
Saf packaging: what's it made from?
| • | Swing tags: 100% recycled card | |
| • | Postcards: 100% recycled card | |
| • | Stickers: | |
| • | 50% recycled card with the remainder coming from FSC (Forest Stewardship council) Forests. | |
| • | Adhesive made from 75% natural and renewable plant waste | |
| • | Water based inks containing no heavy metals | |
| • | No contaminating varnishes used in the process | |
Saf is working towards becoming carbon neutral. More information about this coming soon.
Connecting the ethical fashion community
There are a huge number of people out there all over the world who share our passion for organic and ethical fashion. They're already having a positive impact through their clothing choices and taking action to change the fashion industry. If you're interested in spreading the word, finding out what else you can do and connecting with others who want to see the face of fashion change for the better then sign up to the Saf Facebook page.
Coming soon; Saf World
At Saf we love pictures that capture colour, vibrancy and a zest for life. Some of the imagery used on our website and materials has been supplied by amateur photographers from around the world. Soon you'll be able to see more and submit your own photos to the Saf world gallery on www.safworld.net.
From the colourful to the curious, the uplifting to the unexpected, we are looking for photos that celebrate life, people and global discovery. You don't need to be a professional photographer. You just need to have captured a moment that you think others will want to see.
Wear it. Love it. Live it.
Once you've chosen to wear organic, ethical clothing there's a lot more you can do to have a positive impact on people and planet. From the simple step of lowering the water temperature of your clothes wash to joining the fight against harmful child labour, it all makes a huge difference. Click here to find out more about what you can do.
